When Shopify is the right call
Product-led businesses that need reliable checkout, inventory, and PDP performance often belong on Shopify.
We tune themes and custom sections before recommending a full replatform — many stores need better PDPs, not a new platform religion.
When WordPress still makes sense
Editorial-heavy sites, mixed content + commerce, or teams that live in WP admin daily can stay on WordPress if speed and plugin debt are managed.
We audit plugins and hosting before suggesting migration — sometimes cleanup beats rip-and-replace.
When custom (Next.js) outgrows both
Programmatic local SEO, AI tools, custom CRM handoffs, or sub-second mobile performance push toward modern React stacks.
Migration includes redirects and content planning — skipping that step quietly kills traffic.
How we help you choose
Short discovery: revenue model, edit frequency, SKU count, SEO ambitions, and integrations. Recommendation in plain English, not a sales deck.
We build on whichever platform matches the next 18 months — not whichever we prefer.
