WhenShopifyistherightcall
Product-led businesses that need reliable checkout, inventory, and PDP performance often belong on Shopify.
We tune themes and custom sections before recommending a full replatform - many stores need better PDPs, not a new platform religion.

WhenWordPressstillmakessense
Editorial-heavy sites, mixed content + commerce, or teams that live in WP admin daily can stay on WordPress if speed and plugin debt are managed.
We audit plugins and hosting before suggesting migration - sometimes cleanup beats rip-and-replace.

Whencustom(Next.js)outgrowsboth
Programmatic local SEO, AI tools, custom CRM handoffs, or sub-second mobile performance push toward modern React stacks.
Migration includes redirects and content planning - skipping that step quietly kills traffic.








