Three tiers most local businesses fit into
Starter landing (from ~$499): one focused offer, mobile layout, form or click-to-call, basic SEO setup. Good for a single campaign or new trade line.
Business growth site (from ~$999): 5–8 core pages, service structure, analytics events, room for city pages later. What most Miami service brands need.
SEO + growth retainer (from ~$199/mo): ongoing pages, content, technical fixes, conversion tweaks — not a set-and-forget launch.
What moves the price up
Copy and photo readiness — if we write everything and source visuals, hours go up. Client-provided assets compress timeline and cost.
Custom calculators, multi-location portals, booking integrations, bilingual page sets, or dozens of programmatic city URLs each add scope.
E-commerce on Shopify sits on a different curve than lead-gen WordPress or Next.js — product count and variant logic matter.
When a cheap site costs more later
Template hosts with bloated plugins often need a rebuild within 18 months when SEO or speed stalls.
Missing redirect plans during migration can silently cut traffic in half — recovery costs dwarf the " savings " on the initial build.
No analytics or call tracking means you're guessing which pages pay for themselves.
Budgeting SEO and ads with the site
A site without visibility layer is a brochure. Plan either time for SEO to compound or budget for Google Ads while pages climb.
Local SEO needs page production — service and city URLs — not just meta tags on a five-page site.
We quote SEO and site together when the goal is leads, not just " going live."
When custom systems enter the conversation
If staff live in spreadsheets and three tools for one pipeline, a lightweight CRM or dispatch board may beat another marketing plugin.
Custom starts making sense when off-the-shelf CRM stages don't match how your crews or clinicians work.
Phase custom builds — inbox and pipeline first, automations second — so you use version one in weeks.
