WordPress still wins for editor-heavy teams
Weekly publishing, multiple authors, and familiar admin workflows keep WordPress viable when hosting, caching, and plugin hygiene are maintained.
A tuned WordPress build with a lightweight theme often beats a rushed custom rebuild for mid-size service brands.

Next.js wins when the site is a growth system
Location page clusters, AI chat intake, CRM handoffs, and strict Core Web Vitals targets map cleanly to component-based React stacks.
You're investing in architecture that scales - not swapping one theme for another.

Migration is a SEO project, not only a dev project
URL inventories, 301 maps, and Search Console monitoring belong in the same timeline as design approval.
We launch staging environments early so content parity and redirect tests happen before the public cutover.








