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Skin. Scalp. Hair. case study cover: quiet Aventura cabinet website

Live build at skinscalphair.com/

Beauty & Wellness

Skin. Scalp. Hair.

Face, scalp, and hair in one pair of hands, with ritual pages, opening prices, and a book-a-visit path that does not depend on DMs.

Client

Skin. Scalp. Hair.

Year

2026

Services

Web design · Service architecture · Booking UX · Local SEO · Multilingual UI

Aventura

Location

3

Languages

$79

Opening ritual

Book a visit

Primary CTA

Project overview

Daria needed a site that feels like the cabinet: quiet, one pair of hands, face / scalp / hair together. We built ritual pages with opening prices, trichology and massage paths, and a Book visit flow that does not require an account. Mobile keeps Book and WhatsApp in reach. NAP stays consistent for 19020 NE 29th Ave, Aventura.

VIQQ scope: Brand positioning, UX, visual design, booking flow, local SEO

Next.jsEN / RU / ESOn-site bookingWhatsAppOpening-price menus

Challenge → solution

The rental category is crowded - we narrowed the story and rebuilt the path to booking around one memorable niche.

Before

  • DM-only booking
  • Salon-template look
  • Face, scalp, and hair split

After - live build

  • On-site book flow
  • Quiet cabinet brand
  • Ritual pages with opening prices
After - live website

Problem

  • Aventura beauty sites read like loud salons or clinics. This practice is a small cabinet with one pair of hands.
  • Face, scalp, and hair were usually split across three businesses. Visitors needed one clear offer.
  • Booking lived in messages. There was no on-site path to pick a ritual, add-ons, day, and time.
  • EN, RU, and ES visitors needed the same cabinet story, not an English-only brochure.

What we changed

  • Positioned the brand as a quiet cabinet: not a salon, not a clinic, face / scalp / hair in one place.
  • Built ritual, trichology, massage, and services pages with duration cues and opening prices.
  • Wired Book a visit: service, add-ons, date, time, and WhatsApp, with no account required.
  • Shipped EN / RU / ES and consistent NAP for Aventura (19020 NE 29th Ave) across the site.

What we built

Skin. Scalp. Hair. homepage for face, scalp, and hair care in Aventura

Deliverable 01

Quiet cabinet homepage

Not a salon, not a clinic. Book a visit and Our services as dual CTAs, with Daria named as esthetician and trichologist in Aventura.

Rituals page with facial care visits and opening prices

Deliverable 02

Ritual pages with opening prices

Reset, Radiance, Time Back, Even Tone, Clear Skin, Quiet Ritual, and Face + Scalp, each with duration, opening price, and a Book path.

Booking page with ritual selection, add-ons, date, and time

Deliverable 03

Book without an account

Service, add-ons, date, time, and contact fields on one page. WhatsApp stays available for people who would rather message.

Mobile homepage with Book, WhatsApp, and Message actions

Deliverable 04

Mobile book path

Sticky Book plus WhatsApp and Message, so someone searching from Aventura can book without hunting a form in the footer.

Result

  • Clear path from homepage to Book, with sticky WhatsApp on mobile.
  • Ritual grid with opening prices still on, so first visits are easy to choose.
  • Separate pages for rituals, trichology, massage, home care, shop, and journal.
  • Live site at skinscalphair.com for a one-practitioner cabinet in Aventura.

How visitors convert

A shorter path from first visit to the action you care about.

  1. 1Search / referral
  2. 2Ritual or services
  3. 3Opening price
  4. 4Book a visit

Visual gallery

Real frames from the live build.

Skin. Scalp. Hair. services menu with rituals, cleanse, massage, and scalp care
Services: rituals, cleanse, massage, scalp, online consults
Full Skin. Scalp. Hair. homepage scroll
Full homepage: services, visit flow, reviews, book

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