Live build at merhay.com/en
Directory / Product
MerHay
A live catalog product with search, a city atlas, listing pages, and contribute flow, in English, Armenian, and Russian.
Client
MerHay
Year
2026
Services
Custom platform · Directory UX · Multilingual i18n · Search & atlas · Contribute flow
Live site
merhay.com/en1,000
Cities
21
Countries
3
Languages
Add a listing
Primary CTA
Project overview
MerHay is a catalog product for the Armenian diaspora: find a bakery, lawyer, clinic, or specialist in any city, then see hours, a map, and how to reach them. We shipped search, a 1,000-city atlas, listing pages, specialists, events, and a contribute path in English, Armenian, and Russian. The platform is live while listings keep filling in. People can already add a business or profile.
VIQQ scope: Product strategy, UX, multilingual platform, directory architecture
Challenge → solution
The rental category is crowded - we narrowed the story and rebuilt the path to booking around one memorable niche.
Before
- Facebook-group discovery
- One language, one city
- No owner claim path
After - live build
- Searchable worldwide catalog
- EN / HY / RU
- Listings with map, hours, contribute
Problem
- Armenian-owned shops, clinics, and firms were scattered across Facebook groups and word of mouth.
- No single place to search a bakery, lawyer, or clinic by city across countries.
- English, Armenian, and Russian speakers needed the same catalog, not three separate sites.
- Listings needed hours, maps, reviews, and a way for owners to claim or correct a page.
What we changed
- Shipped a worldwide directory product: businesses, specialists, cities, events, and an assistant.
- Built a city atlas covering 1,000 cities across 21 countries, grouped by region.
- Designed listing pages with hours, map, similar places, and a contribute / claim path.
- Launched EN, HY, and RU from day one, with search that starts from bakery, lawyer, clinic, or city.
What we built
Deliverable 01
Search-first homepage
Ararat hero, a single search for bakery, lawyer, clinic, or city, and language switcher in EN / HY / RU. Businesses, specialists, and cities sit in the header, not buried in a mega menu.
Deliverable 02
City atlas
1,000 cities across 21 countries, grouped by Armenia, Americas, Europe, Middle East, and Oceania. Filter by city or country, then open a hub like Yerevan, Glendale, or Paris.
Deliverable 03
Listing pages that answer who to call
Hours, map, reviews, similar places, and contribute / claim actions on one page, so a Glendale bakery is usable without opening five tabs.
Deliverable 04
Mobile catalog
Search and language stay reachable on a phone. Diaspora users look up a place while traveling, not only at a desk.
Result
- Live product at merhay.com, with search, atlas, and listing pages already in use.
- 1,000-city atlas across 21 countries, from Yerevan and Glendale to Paris and Beirut.
- Three languages in the header, not a bolted-on translation widget.
- Contribute and Add a listing so the catalog can fill in as the community uses it.
How visitors convert
A shorter path from first visit to the action you care about.
- 1Search or city
- 2Listing
- 3Hours & map
- 4Call or contribute
Visual gallery
Real frames from the live build.
Built with
Want a site that converts like this?
Send your URL - we'll reply with a clear growth review and next step.
Reply within 24 hours · No commitment
