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Character & Mascot Logo in Miami

Brand systems · Miami & South Florida

We design character and mascot logos for South Florida hospitality and consumer brands: a primary mark, simplified icon for Maps and favicons, and expression or pose variants when useful. Built to read at phone size - not only as a huge mural mock.

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What's included

  • Primary character mark
  • Simplified icon / favicon
  • Light & dark variants
  • Web + print exports
  • Basic pose or expression notes

Benefits

  • Higher brand recall
  • Fun without looking amateur
  • Works on Maps and packaging
  • Pairs with menu and social

Process

  1. 1Audience and tone brief
  2. 2Character sketches
  3. 3Refine and simplify
  4. 4Export pack

FAQs

Questions before we start

Scope, timeline, and how this offer fits the parent service.

2 questions

Straight answers - no sales script.

01Is this instead of a wordmark?
Often we deliver character + word lockup. Pure wordmarks stay under Logo Design when a mascot is not the right fit.
02Can we use it on menus and packaging?
Yes. Exports include print-ready versions; Menu Design and Packaging offers apply the mark to those formats.

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