Medical & Med Spa
Lumière Aesthetics Miami
A mobile-first build for injectables, body contouring, and skincare — with treatment pages, trust blocks, and a consult path that works from Google Maps and organic search.
Client
Lumière Aesthetics Miami
Year
2026
Services
Web design · Treatment page architecture · Consult funnel · Local SEO · GBP alignment
+41%
Consult lift
12
Treatment pages
4
City pages
Book consult
Primary CTA
Project overview
Lumière needed a site that feels as polished as the in-clinic experience — and a path from "Botox near me" to booked consult that does not depend on DMs. We rebuilt around treatment intent: scannable service pages, mobile consult CTAs, and local SEO clusters for Miami Beach, Aventura, and Sunny Isles.
VIQQ scope: Strategy, UX, visual design, Next.js development, local SEO
Challenge → solution
The rental category is crowded - we narrowed the story and rebuilt the path to booking around one memorable niche.
Before
- Template look-alike site
- DM-only booking
- Thin treatment SEO
After - live build
- Treatment hub live
- Consult funnel on every page
- City + treatment SEO clusters
Problem
- Treatment menu buried on a generic template - injectables, body contouring, and skincare not scannable on mobile
- Consult requests split between Instagram DMs, a front desk inbox, and a broken contact form
- No dedicated pages for high-intent searches like "Botox Miami Beach" or "laser hair removal Aventura"
- Google Business Profile photos and website NAP drifted after a rebrand - Maps and site told different stories
What we changed
- Built a treatment hub with individual service pages, pricing cues, and policy-safe before/after gallery structure
- Wired a mobile consult path - tap-to-call, short intake form, and WhatsApp handoff for after-hours inquiries
- Launched local SEO clusters: city + treatment pages tied to the med spa industry hub and GBP categories
- Aligned trust blocks - credentials, review excerpts, and consistent NAP across site, schema, and Maps
What we built
Deliverable 01
Treatment-first homepage
Hero with dual CTAs — explore treatments and book a consult — plus a scannable menu for injectables, body contouring, and skincare that reads in one pass on mobile.
Deliverable 02
Treatment hub built for comparison
Grid of services with duration cues, recovery notes, and quick paths into detail pages — Botox, fillers, laser, and body contouring — so visitors pick a treatment, not a category.
Deliverable 03
High-intent treatment pages
Individual pages for searches like "Botox Miami Beach" — FAQs, trust blocks, pricing cues, and persistent book-consult actions designed for on-the-go decisions.
Deliverable 04
Mobile-first consult path
Sticky tap-to-call, short intake form, and WhatsApp handoff — built for patients searching from South Beach, not at a desk.
Result
- +41% consult form submissions in the first 90 days after launch
- 12 treatment pages indexed for med-spa search intent - not generic "services" copy
- Maps, site, and GBP aligned before paid social and influencer traffic scaled
How visitors convert
A shorter path from first visit to the action you care about.
- 1Maps / search
- 2Treatment page
- 3Proof & pricing cues
- 4Book consult
Visual gallery
Real frames from the live build - homepage, fleet, vehicle detail and on-site photography.
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