Local SEO

Project overview

Maps and the website were out of step. We aligned the name, phone, and services, gave each searched service its own page, and set a review ask after a finished job so a nearby search has a reason to call.

VIQQ scope: Google Business Profile, service pages, review rhythm

Problem

• The Google Business Profile and the website told two different stories: name, phone, and services did not match.
• High-intent searches had no page of their own. Everything sat on one generic services list.
• Reviews were occasional, so the profile looked quieter than the work actually was.
• Photos and categories were stale, so Maps had little reason to show the business for a nearby search.

What we changed

• Aligned the profile, the site, and the citations: one name, one phone, one address, one set of services.
• Published service pages that answer the search, with the area served and a clear way to call.
• Set a simple review ask after a finished job, so new proof shows up on the profile.
• Updated categories, photos, and posts so the profile looks like a business that is open and working.

What we built

Result

• Maps and the website describe the same business.
• The services people search for have a page, not a line in a menu.
• Fresh reviews give a nearby searcher a reason to call.
• The profile is current: categories, photos, and the work the business wants to be hired for.

Built with

• Next.js
• Cloudflare
• Google Maps SEO
• Schema
• GA4
• GTM