Paid social
Facebook Ads
Facebook and Instagram campaigns for a local service business: one offer, a short lead path, and a reply by call or WhatsApp.
Client
Local service business
Year
2026
Services
Facebook Ads · Instagram · Lead forms
Feed + IG
Channels
1
Offer
3
Angles
Reply
Handoff
Project overview
The account was spending on boosted posts. We rebuilt it around one offer for people who can hire the business, with three creative angles and a path from the ad to a call, a short form, or WhatsApp.
VIQQ scope: Account structure, creative angles, pixel and lead handoff
Challenge → solution
Same traffic - clearer path to action.
Before
- Boosted posts
- One tired photo
- Leads with no reply
After - live build
- One clear offer
- Three creative angles
- Call, form, or WhatsApp
Problem
- Boosted posts reached people who were never going to hire the business.
- One photo ran for weeks, so the cost of a lead crept up and nobody could tell which message worked.
- Leads landed as a notification and went cold. There was no call, form, or WhatsApp next step.
- The ad promised one thing and the page said another, so the click did not become a conversation.
What we changed
- Rebuilt the account around one offer and the people who can actually hire the business.
- Shot three angles: the job, the proof, and the offer. Each one asks for a single next step.
- Connected the pixel, the lead form, and a call or WhatsApp handoff so a lead is not a dead notification.
- Matched the ad line, the form, and the landing sentence so the click and the page say the same thing.
What we built
Deliverable 01
One offer, not a boost
The campaign sells a single job. Audience, placement, and budget follow that offer instead of a broad page boost.
Deliverable 02
Three creative angles
The job, the proof, and the offer. Each ad asks for one next step, so a tired photo is replaced instead of left to run.
Deliverable 03
A lead that gets a reply
Pixel, lead form, and a call or WhatsApp handoff. The person who taps the ad can reach the business the same day.
Result
- Spend goes to people who can hire the business, not to a broad boost.
- Creative rotates before it tires, and the winning angle is the one that gets more budget.
- Every lead has a next step: a call, a short form, or WhatsApp.
- The ad, the form, and the page tell one story.
How visitors convert
A shorter path from first visit to the action you care about.
- 1See the ad
- 2Open the offer
- 3Leave a lead
- 4Get a reply
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