Facebook Ads

Project overview

The account was spending on boosted posts. We rebuilt it around one offer for people who can hire the business, with three creative angles and a path from the ad to a call, a short form, or WhatsApp.

VIQQ scope: Account structure, creative angles, pixel and lead handoff

Problem

• Boosted posts reached people who were never going to hire the business.
• One photo ran for weeks, so the cost of a lead crept up and nobody could tell which message worked.
• Leads landed as a notification and went cold. There was no call, form, or WhatsApp next step.
• The ad promised one thing and the page said another, so the click did not become a conversation.

What we changed

• Rebuilt the account around one offer and the people who can actually hire the business.
• Shot three angles: the job, the proof, and the offer. Each one asks for a single next step.
• Connected the pixel, the lead form, and a call or WhatsApp handoff so a lead is not a dead notification.
• Matched the ad line, the form, and the landing sentence so the click and the page say the same thing.

What we built

Deliverable 01

One offer, not a boost

The campaign sells a single job. Audience, placement, and budget follow that offer instead of a broad page boost.

Deliverable 02

Three creative angles

The job, the proof, and the offer. Each ad asks for one next step, so a tired photo is replaced instead of left to run.

Deliverable 03

A lead that gets a reply

Pixel, lead form, and a call or WhatsApp handoff. The person who taps the ad can reach the business the same day.

Result

• Spend goes to people who can hire the business, not to a broad boost.
• Creative rotates before it tires, and the winning angle is the one that gets more budget.
• Every lead has a next step: a call, a short form, or WhatsApp.
• The ad, the form, and the page tell one story.

Built with

• Next.js
• Cloudflare
• Google Maps SEO
• Schema
• GA4
• GTM