Agentscompeteonhyper-localproof
Neighborhood guides with market context beat generic 'luxury service' agent templates.
Service pages mirror how customers search - not how your internal menu is organized.

Buyerandsellerintentsdiffer
Separate funnels with appropriate lead magnets - search tools vs home valuation.
Mobile quote and booking paths tested on real devices, not only desktop mockups.

Speedmattersforopen-housetraffic
Mobile-first listing and contact paths when buyers search on the road.
Local SEO layers connect niche intent to conversion URLs without thin duplicate suburbs.







