Salon clients book stylists, not logos
Stylist portfolios and specialty menus drive decisions. We structure bios and galleries for search and rebooking.
Service pages mirror how customers search - not how your internal menu is organized.

Color and extension services need dedicated URLs
High-ticket services deserve FAQs, proof, and booking CTAs separate from basic cut menus.
Mobile quote and booking paths tested on real devices, not only desktop mockups.

Booking friction loses weekend traffic
Prominent book-now paths tested on mobile - where most salon discovery happens.
Local SEO layers connect niche intent to conversion URLs without thin duplicate suburbs.







