Travel / Rentals
Miami Cabriolet
A vacation-first website for Miami’s only all-convertible fleet — built to turn tourist intent into Browse Cars and Book Now in seconds.
Client
Miami Cabriolet
Year
2025
Services
Brand positioning · Web design · Next.js build · Fleet catalog · Booking UX · Local SEO
Live site
miamicabriolet.com10
Languages
4+
Fleet pages
$89/day
Starting rate
Book Now
Primary CTA
Live build at miamicabriolet.com
Site walkthrough — recorded from the live Miami Cabriolet build
Project overview
Miami Cabriolet needed a site that feels like the product — open-air, polished, unmistakably Miami — while making “browse fleet → book convertible” obvious in seconds. We built a vacation-first rental experience around one sharp idea: Miami’s only all-convertible fleet, from $89/day, delivered to your hotel.
VIQQ scope: Strategy, UX, visual design, Next.js development, multilingual SEO
Challenge → solution
The rental category is crowded — we narrowed the story and rebuilt the path to booking around one memorable niche.
Before
- Looked like every other Miami car rental site
- Convertibles hidden among SUVs and sedans
- Weak mobile booking path for tourists on the go
- Single language, generic “reserve a car” copy
After — live build
- All-convertible niche — impossible to miss in the hero
- Browse Cars + Book Now above the fold
- Fleet detail pages with galleries and clear pricing cues
- 10 languages, WhatsApp, hotel delivery story
Problem
- Generic “car rental Miami” sites bury convertibles in SUV lists — no clear niche
- Tourists decide on mobile, often minutes before they want to book
- International visitors need language coverage and instant trust (delivery, pricing, contact)
- Each vehicle needs its own story — photos, specs and a direct path to inquiry
What we changed
- Positioned the brand around one line: Miami’s only all-convertible fleet, from $89/day
- Designed a cinematic homepage with Browse Cars + Book Now as equal primary actions
- Built a fleet grid and individual vehicle pages (Mustang, Porsche 718, Corvette, etc.)
- Added 10-language i18n, Schema.org CarRental markup and WhatsApp / click-to-call paths
- Structured delivery messaging — hotel, airport, cruise port — for vacation planning mode
What we built
Deliverable 01
Cinematic homepage & niche positioning
Hero with dual CTAs — Browse Cars and Book Now — plus a single-line value prop tourists scan in one pass: all-convertible fleet, hotel delivery, from $89/day.
Deliverable 02
Fleet catalog built for comparison
Grid of convertibles with pricing cues and quick paths into detail pages — Mustang, Porsche 718, Corvette and more — so visitors pick a car, not a category.
Deliverable 03
Vehicle detail & booking intent
Individual fleet pages with photo galleries, specs and persistent book/contact actions — designed for tourists deciding on the beach, not at a desk.
Deliverable 04
Mobile-first for on-trip decisions
Sticky nav, tap-to-call, WhatsApp and a layout that holds up on phones — when someone searches “convertible rental Miami” from South Beach.
Result
- Instant niche clarity — convertibles only, not a generic rental catalog
- Shorter decision path: land → browse fleet → open car → book or WhatsApp
- Multilingual reach for international Miami visitors
- Mobile-ready layout with persistent contact and booking actions
- SEO-ready structure with live fleet URLs and rich vehicle photography
How visitors convert
A shorter path from first visit to the action you care about.
- 1Google / social
- 2Hero + fleet niche
- 3Vehicle detail
- 4Book / WhatsApp
Visual gallery
Real frames from the live build — homepage, fleet, vehicle detail and on-site photography.
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